Dimanche 29 mai 2011

United States jewelry brand ro bag

United States jewelry brand ro bag design isalways a simple and functional lines, Retro Air Jordan 23 properly selected for menprovides lightweight and durable bag, double-sided (roversible) featurepack is a brand of Chief Designer Yvonne Roe responded. Men in spring and summer of this year, in addition to the launch of the brand new roversible series. Thetraditional land dominated by popular canvas materials for coupled withpattern design of American nostalgia, lined with natural soil blendingtones, creating a natural atmosphere with ease, while Italy imports offabrics and leather industry the same as the new improved a lot ofsense. Package very complete for the entire series, Cheap NBA Shoes will be able to find that one of their choice. UnitedKingdom big leisure Paul Smith do not play the traditional image ofstreet in the near future, but strong support, and integration ofdifferent industries. This Muscovy see has andUnited Kingdom Super League of mingmen team Manchester UnitedManchester jointly build has Manchester United Champions League Suitdon't note suit, this sentiment peak, and star gathered of Giantsincluding has striker Rooney, and defender Vidic, and midfielder Naniand goalkeeper Edwin van der SAR composition of F4 more is let footfans were fanaticism was, more in Sina appraisal of gold portfolioamong breath four Member full WINS, Black Air Jordans does not difficult see known asPremiership in the of ocean base team of this support troupes, in setsShang waist, and trim, without sloppy of suit in strong of body outsidemore is polished bright! Memophis introduced bythe former RUF child Jil Sander Derby shoes "America" after all,recently released the new Desert Boot, of course continue to speak ofsimple design out for a walk to the end, with Navy Blue and Brown twocolor schemes, full of high quality soft leather to give the wearercomfort. Also combination of a small paper tiles at the ankle, enhance the texture. Simple, as always, quality drow, color Captivate. Aftercompelling Toter bag, Manson Martin Margiela has published 2011Pre-Fall Patent Shaded Sneaker, Air Max Shoes using a hand-made, coupled with Italypure goat build, shoes lined with goat skin in gray, so gorgeousproduction and hard not to impressed. Black remained as the main color scheme, introverted and rich texture. Many fans of the MMM. MofM(man of moods) design style has been focused on embodiment of artistryof fashion, just like the 2011 Loobook in autumn and winter, withsportswear as inspiration, perfectly combined with Hi-Fashion. Overalldominated by dark, handsome Outfit of choice in most Long-Tail styles(long body), makes sense more distinct, and continued the MofM (man ofmoods) to previous mix mode, Cropped Pants Hoodies mix, or shorts usedwith Leggings, tie in with the strong atmospheric Model, Jordans High Heels perfect tocreate a theme.
Par candiceflores - 0 commentaire(s)le 29 mai 2011
Mercredi 11 mai 2011

Do foreign trade businesses

Do foreign trade businesses must first understand the buyers don't understand buyers do not know on which channels are in top overseas promotion of force. China take so promotion channels depends mainly on the buying habits of overseas buyers, however some foreign trade enterprises have ignored this, but just herd, cart before the horse. Following simple introduce overseas buyers looking for international supplier of several channels:

Search engine. Search engines are currently overseas buyers looking for suppliers of the most important means, now on the international comparison of popular search engines GOOGLE, YAHOO, BING, and almost every region belonging to local search engines. When buyers have purchasing requirements, they will type product, place, specifications and other information on the search engines understand the relevant suppliers, information on the search engines will filter out qualified buyers usually click to view previous page of the search engine's Web site address. If at this point, the Chinese foreign trade enterprises information happens in the first few pages of search engines top, the business is likely to receive inquiries information.

International B2B platform. B2B platform can be divided into an integrated platform for B2B and industry B2B platform. Of influence in China is relatively large B2B platform globalsources, Alibaba, China-made net, because of the B2B platform for supplier concentration, transparency, price comparison and other features, so international buyers looking for certain B2B platform vendor's second channel.

Publish their own Web site the appropriate procurement information. Some large foreign enterprises there is practice of purchasing information in its own Web site, very convenient for them in this way, but also can put them in an active status. United Nations special value through its own Web site and its subsidiary bodies to post purchase information.

Trade show and trade bulletins. Regional, industry trade shows, trade notices, and other platforms is also of concern to the international buyers often place, each region has a regional trading platform, for some of the overseas enterprise, announcements or sellers looking for information on these platforms will be more at ease.

Problems of Chinese in the choice of suppliers for overseas marketing channels

Overseas buyers receive channels of information from the above we can determine the related information dissemination channels, but the premise is that you want to know about your target customer, whether from the area or from industry should pay full attention on demand. However it has said so simple just fine, in fact, each channel has its own strengths and weaknesses. China suppliers how to screen out the right channels are the most important. Now most of the faults committed by the Chinese vendor is blindly, others do what I do, not according to its own actual situation to select.

Currently, most foreign trade enterprises mainly take the following promotion channels: B2B platform, international exhibitions, website and search engine marketing in foreign trade. Talk about foreign trade enterprises in the selection of the following problems that exist on various publicity channels.

B2B platform. Of the more well-known domestic: Alibaba, global sources and China manufacturing network. How do B2B platform have effects? some say has the effect, of course, some people say that there is no effect. B2B platform is actually do have a certain effect, but there is no effect so much they said. First talk of the B2B platform advantages, these B2B platform traffic is relatively large, relatively close to domestic customers of the service, and business opportunities trade in publishing mechanism is straightforward, simple operation. But the disadvantages are also obvious:

First, shop in shop mode allows enterprise B2B platform show do not have access to a differentiated, buyers the most direct is a product image and product prices, corporate culture is not on full display, is a high-end enterprise is very unfair;

Second, buyers of B2B platforms generally does not solve the problem is access to lower level for large sellers group, it is obvious that "far";

Third, the B2B platform internal inquiry the way multiple mass illusion into a single volume is low;

IV, after the economic crisis, slashing prices in order to seize market B2B platform, relaxed the barriers to entry, makes peer enterprises at home and abroad are full, intense price competition, profits and lower;

V, relying on B2B platform, enterprises, once withdrawn investments, its marketing value to zero.

VI, want to get a good show in B2B platform is also a need to price, huge investment can bring good keyword ranking, however, and that some poor return on investment compared to Simsun. In the high-end enterprise is not conducive to protection, and fight for small businesses die anain, B2B has become the Chinese Enterprise price of slaughterhouses. Enterprise is so much on why B2B platforms now, price drop is a cause, the multitude-followed mentality should be of the more important factors. Not saying B2B platform model is not good, but for now, foreign trade enterprises are not suitable for reuse will do it as the most important marketing channel.

International exhibition. Before 1999, the main foreign trade enterprises to participate in the fair access to customers, currently participate in the fair is still one important channel for overseas buyers seeking suppliers, for Chinese enterprises, the Canton fair is an important exhibition looking for overseas buyers. Canton fair held twice a year, one in the spring and autumn, is the current longest history, China's largest selection of goods, the contractors and buyers, the best deal in effect up to comprehensive international trade show. Canton fair has many advantages, such as: buyers and sellers can face communication to sales personnel, facilitate opportunities for customers and business overseas buyers can order compare the effectiveness of high. But for enterprise speaking also has many inconvenience of Department: first, Canton fair booth number limited, relative Yu China huge of foreign trade enterprise number, this booth indeed is too less; second, exhibition costs expensive, a General of enterprise a period Canton fair various costs plus up at least also was spent more than 100,000 yuan, got list Fortunately, took does not to list also no regret drug eat; third, program too complex, waste large of human, and material. IV, period is too short, only participating buyers have the opportunity to understand contact the company. This also is to participate in the exhibition, if the cost of participating in international exhibition will be higher, you will be more complex.

Foreign trade website + search engine. Foreign trade website is a window of foreign trade enterprises overseas buyers, overseas buyers have grown used to over the Internet to find vendor of the product. For foreign trade enterprises, no site is active in foreign trade dropped in foreign trade the most important business channel. Now, building foreign trade website has become foreign trade enterprises have to do things.

Enterprise foreign trade website after this enterprise platform you need to let potential overseas buyers know that the Web site. To quickly find the customer and this is the e-mail and search engine. Foreign trade enterprises using search engines there are two main ways: PPC, search engine optimization. PPC is a pay for performance network promotion way, provided that enterprises already have their own foreign trade Web site. Enterprises for their own foreign trade Web site corresponding to the selected keywords, and then buy a keyword rankings, pay higher Ad rank near the top. Advantages of PPC is in accordance with the pay per click, to a certain extent, guarantee the effect. However, for foreign trade enterprises, network marketing personnel need professional foreign trade operations, select the appropriate enterprise long tail keywords, otherwise very easily lead to serious waste of advertising costs.

Par candiceflores - 0 commentaire(s)le 11 mai 2011

Leather types of e-commerce development trend of the future



"The longer term, leather companies follow the path of e-commerce, will be a trend. But judging from this stage, the traditional sales channels will still occupy a major position. One is by far the most leather production sales, establish brand image is still dominated by traditional channels, and second, e-commerce channels a large limitation itself, such as shoes, leather products can't experience online, in store, a product does get along well in the field can be verified. "The leather Association of Guangdong Province Jianxin Wang told reporters, he believed that traditional channels of the future and problems of e-commerce channel and who replaced who does not appear, may be balanced.

Leather road of enterprise e-commerce in the future the way, what's the trend of its development? In response, Shanghai release consulting senior marketing management company Liu Tuo believed that leather road of enterprise e-commerce in the future to the following direction.

First, the platform trend will become more and more obvious that category of complete large leather products shopping mall will continue to emerge. This type of trading platform will be with their own fully functional, gathering most excellent leather products brand, the brand factory authorized, 100% genuine protection in its free distribution, free exchange, can provide the perfect shopping experience for consumers.

Second, brand marketing will enter to the interaction with the consumer's experience marketing stage. This stage of brand marketing interactive reflected in two a aspects, a is products brand itself to and consumer of marketing interactive, reached line on-line Xia linkage and the across media linkage of effect, as Aucamp of "Kang Dragon brand and Hunan TV happy family of agency" and "purchased Olympics Kang shoes has opportunities was non-Cheng not rejection site tickets" of activities, is relies on Hunan TV, and Jiangsu TV super high of sentiment and concern of to upgrade brand image, turn led products of sales; second is transactions platform and consumer of interactive, as "happy at Amoy Gardens happy" network, used 3D mode imitation real shopping centre scene, consumer keeps the on can purchase and trial clothes, and shoes, commodity, this technology and fashion products of combination will with to consumer new of experience.

Third, whether brands or the trading platform, Word of mouth marketing would be an important aspect that needs attention in the future. At present the domestic many brand's main purpose is in brand marketing by large advertising to drive sales of consumers to their friends and relatives when the product is recommended, only advertising impressions, lack of bright spots and the basis of the product itself. Leather types of enterprises doing e-commerce, channel sales over the Internet cannot be limited to products that simple, and can also spread in brand promotion, corporate culture, values and promotion, creative design competition, launched activities and depth fields development

Par candiceflores - 1 commentaire(s)le 11 mai 2011

"Shanghai shoe factory" of the shop

Red signs, simple shelves today in Shanghai many mature blocks have "Shanghai shoe factory" of the shop, sells are "Niutou" and "flower" both to accompany the people of Shanghai Shanghai famous brand shoes for decades. However, the reporters found that stores sprouted but difficult to hide my old branding difficult to maintain the status quo.
How the old brand reputation?
Praise of the elderly in affordable, young people too corny
Ms Chan for the public, the "flower brand shoes" is a young part of the time, "with two or three months then frugally save wages, on to the Nanjing Road Department store to buy a double flower brand shoes, is a matter of luxury". "Trouble trouble rules, but the special pride. 80 in the field, Shanghai shoes absolutely is extra, wearing leather shoes reflect the value of Shanghai. "Back to relatives on the time of the year back to Shanghai to help relatives and colleagues in passing Shanghai producing shoes, go down to the countryside and become members of production team settled in the Northeast left after lookin excited.
Than once "maximalist", now the two well known brand of shoes "committed" street-side shops and supermarkets, guests to middle and old aged people, the majority of patrons, some of them are Chinese and shoe quality and affordable prices, some are "Niutou", "flower" the nostalgia inextricably. A more than 50 years of Gong aunt told the daily reporter, although daughters often buy foreign brand shoes for her, but she is deeply in love flower shoes, "with much emotion".
However, little people little impression on the two brands are occasionally came into the store or just stroll around in a circle and then walked out. Although the high cost of shoes, but old style in their view of some "old" and "rustic".
Visit shoe factory store
Commodity "rich", tying shoes shop clothing
No noise and glitz, both of these old shoes and did not select the "glorious army", but silence in some corners of the city, continue to serve its loyal customers with. Daily reporter found that says "shoe factory in Shanghai" number of stores, some claiming to be a retail shop, and some claimed to be the store.
The lingshi road, a "brand shoe store", hanging on the wall "Niutou" and "flower" logo. However, the daily reporter around in a circle and found, apart from the Niutou outside brand shoes and, the shop also sell other brands of shoes. In addition, the corner shop also placed the staff of "friend here shipment under consignment of clothes and shoes." This is the shoe factory in Shanghai's retail shop the shop? In this regard, two staff members claiming to be a shoe factory in Shanghai certificate personnel, "to sell other brands is to allow customers more choice."
Shoe factory in Shanghai, winding road in pingnan factory gate "retail store", only "Niutou" and "flower" shoes. Daily reporter found two with "retail store", new goods are completely different. Subsequently, the daily reporter came to tianyaoqiao road "shoe factory store in Shanghai", are equally hard to find two other new stores. This aunt shopkeeper Bertrand Russell explained that this was because "each store to the company's goods are not the same. ”
Interviews, daily reporters also found that some "shoe factory store in Shanghai" or no frame, laid hundreds of pairs of shoes a slipped out on the floor, store more like an indoor "roadside stall".
Manufacturer on how to manage stores?
All stores are not direct, plant survival
Whether imported brands, brand of joint ventures, or some of the emerging local brands, consumers rely on the display of common identity, a common, uniform service standards to identify stores, why Shanghai shoe factory store is so "multiple"?
"Really only sell shoes factory shoe store in Shanghai only 20 or 30", when daily reporter when calling the shoe factory in Shanghai, one staff member said, "all Shanghai shoes factory retail shops, stores are not direct management by the manufacturer, are relying on social resources for brand management, manufacturers only do supervision".
But when the daily reporter to onsite field interview, the staff immediately rejected. Because in his view, once-thriving shoe factory in Shanghai now operating state can only be used "to maintain" two words to describe, "reports there is nothing".
Old brand why the silence?
Several attempts failed, Shanghai-high not low shoes
Niutou, flowers, plane, Asia, the United States Shen, hiking card, dengyun Shanghai shoes such as brand, Po clogs brand products have is shibaiyidian, Hualian "pillared facade of the" pants ". But when Ferragamo, the elderly head, Daphne, Senda, and other grades when foreign goods become the mainstream market, Shanghai shoes how to fade out the consumer line of sight to it?
And Shanghai produced shoes for nearly 40 years who Mr Yuen told the daily reporter, Shanghai shoe one has are not without attempt to highlight. Niutou men shoes have higher-end route, with a choice of materials, process do high grade shoes leather, but have not been recognized by the market, ultimately ended in failure. "Because over the years, the Shanghai shoe is positioned facing the working-class mid-range products, trying to go premium routes later, recognised brand of old customers could not afford, do not accept, and afford a high grade shoes leather customer is not authorized. ”
At the same time, technology, auxiliary equipment limitations, such as producing shoes also Shanghai road to revitalizing folding JI. "A few years ago, Bao clogs shoes Italy Designer, want to be able to improve our product, but is unsuccessful. "Mr Yuen believes that footwear is a comprehensive industry, in addition to the design, leather, glue, equipment limitations are impeding quality improvement of any one ring.
Move up-market numerous obstacles, Shanghai-producing shoes in the mid-range market competition is gradually lost positions. Shanghai State-owned plant is the product quality safeguard, but flexible employment system of private enterprise in the field, low production cost for Shanghai manufacturers difficult horses and. Industry sources, also a pair of mid-range shoes, in Shanghai manufacturers just labor cost at around $ 50, but foreign enterprises all production costs only $ 50-remitting.
Thousands of paramilitary management staff, three shifts production, this is network reporter in Ganzhou city, Jiangxi province in the East a specialized brand of OEM in Europe shoe factory witnessed the scene. Where lines industrialized manufacture each pair of shoes after exporting and then importing them to the domestic market, priced at least thousand Yuan. And in European and American markets, such shoes is an ordinary general merchandise.
As the ancient city of industry, the European footwear industry has thousands of years, France, and Italy and other traditional shoe-making countries, labour-intensive manufacturing part of the move to developing countries, national production and keep only the hand-made luxury high inputs of brand marketing.
In contrast, if you do not have a clear development path, in the face of peer's fierce offensive, ready to streets and shops scattered light management Shanghai shoes or when harder and create brilliant.
Par candiceflores - 0 commentaire(s)le 11 mai 2011

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