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Do foreign trade businesses must first understand the buyers don't understand buyers do not know on which channels are in top overseas promotion of force. China take so promotion channels depends mainly on the buying habits of overseas buyers, however some foreign trade enterprises have ignored this, but just herd, cart before the horse. Following simple introduce overseas buyers looking for international supplier of several channels:

Search engine. Search engines are currently overseas buyers looking for suppliers of the most important means, now on the international comparison of popular search engines GOOGLE, YAHOO, BING, and almost every region belonging to local search engines. When buyers have purchasing requirements, they will type product, place, specifications and other information on the search engines understand the relevant suppliers, information on the search engines will filter out qualified buyers usually click to view previous page of the search engine's Web site address. If at this point, the Chinese foreign trade enterprises information happens in the first few pages of search engines top, the business is likely to receive inquiries information.

International B2B platform. B2B platform can be divided into an integrated platform for B2B and industry B2B platform. Of influence in China is relatively large B2B platform globalsources, Alibaba, China-made net, because of the B2B platform for supplier concentration, transparency, price comparison and other features, so international buyers looking for certain B2B platform vendor's second channel.

Publish their own Web site the appropriate procurement information. Some large foreign enterprises there is practice of purchasing information in its own Web site, very convenient for them in this way, but also can put them in an active status. United Nations special value through its own Web site and its subsidiary bodies to post purchase information.

Trade show and trade bulletins. Regional, industry trade shows, trade notices, and other platforms is also of concern to the international buyers often place, each region has a regional trading platform, for some of the overseas enterprise, announcements or sellers looking for information on these platforms will be more at ease.

Problems of Chinese in the choice of suppliers for overseas marketing channels

Overseas buyers receive channels of information from the above we can determine the related information dissemination channels, but the premise is that you want to know about your target customer, whether from the area or from industry should pay full attention on demand. However it has said so simple just fine, in fact, each channel has its own strengths and weaknesses. China suppliers how to screen out the right channels are the most important. Now most of the faults committed by the Chinese vendor is blindly, others do what I do, not according to its own actual situation to select.

Currently, most foreign trade enterprises mainly take the following promotion channels: B2B platform, international exhibitions, website and search engine marketing in foreign trade. Talk about foreign trade enterprises in the selection of the following problems that exist on various publicity channels.

B2B platform. Of the more well-known domestic: Alibaba, global sources and China manufacturing network. How do B2B platform have effects? some say has the effect, of course, some people say that there is no effect. B2B platform is actually do have a certain effect, but there is no effect so much they said. First talk of the B2B platform advantages, these B2B platform traffic is relatively large, relatively close to domestic customers of the service, and business opportunities trade in publishing mechanism is straightforward, simple operation. But the disadvantages are also obvious:

First, shop in shop mode allows enterprise B2B platform show do not have access to a differentiated, buyers the most direct is a product image and product prices, corporate culture is not on full display, is a high-end enterprise is very unfair;

Second, buyers of B2B platforms generally does not solve the problem is access to lower level for large sellers group, it is obvious that "far";

Third, the B2B platform internal inquiry the way multiple mass illusion into a single volume is low;

IV, after the economic crisis, slashing prices in order to seize market B2B platform, relaxed the barriers to entry, makes peer enterprises at home and abroad are full, intense price competition, profits and lower;

V, relying on B2B platform, enterprises, once withdrawn investments, its marketing value to zero.

VI, want to get a good show in B2B platform is also a need to price, huge investment can bring good keyword ranking, however, and that some poor return on investment compared to Simsun. In the high-end enterprise is not conducive to protection, and fight for small businesses die anain, B2B has become the Chinese Enterprise price of slaughterhouses. Enterprise is so much on why B2B platforms now, price drop is a cause, the multitude-followed mentality should be of the more important factors. Not saying B2B platform model is not good, but for now, foreign trade enterprises are not suitable for reuse will do it as the most important marketing channel.

International exhibition. Before 1999, the main foreign trade enterprises to participate in the fair access to customers, currently participate in the fair is still one important channel for overseas buyers seeking suppliers, for Chinese enterprises, the Canton fair is an important exhibition looking for overseas buyers. Canton fair held twice a year, one in the spring and autumn, is the current longest history, China's largest selection of goods, the contractors and buyers, the best deal in effect up to comprehensive international trade show. Canton fair has many advantages, such as: buyers and sellers can face communication to sales personnel, facilitate opportunities for customers and business overseas buyers can order compare the effectiveness of high. But for enterprise speaking also has many inconvenience of Department: first, Canton fair booth number limited, relative Yu China huge of foreign trade enterprise number, this booth indeed is too less; second, exhibition costs expensive, a General of enterprise a period Canton fair various costs plus up at least also was spent more than 100,000 yuan, got list Fortunately, took does not to list also no regret drug eat; third, program too complex, waste large of human, and material. IV, period is too short, only participating buyers have the opportunity to understand contact the company. This also is to participate in the exhibition, if the cost of participating in international exhibition will be higher, you will be more complex.

Foreign trade website + search engine. Foreign trade website is a window of foreign trade enterprises overseas buyers, overseas buyers have grown used to over the Internet to find vendor of the product. For foreign trade enterprises, no site is active in foreign trade dropped in foreign trade the most important business channel. Now, building foreign trade website has become foreign trade enterprises have to do things.

Enterprise foreign trade website after this enterprise platform you need to let potential overseas buyers know that the Web site. To quickly find the customer and this is the e-mail and search engine. Foreign trade enterprises using search engines there are two main ways: PPC, search engine optimization. PPC is a pay for performance network promotion way, provided that enterprises already have their own foreign trade Web site. Enterprises for their own foreign trade Web site corresponding to the selected keywords, and then buy a keyword rankings, pay higher Ad rank near the top. Advantages of PPC is in accordance with the pay per click, to a certain extent, guarantee the effect. However, for foreign trade enterprises, network marketing personnel need professional foreign trade operations, select the appropriate enterprise long tail keywords, otherwise very easily lead to serious waste of advertising costs.

"The longer term, leather companies follow the path of e-commerce, will be a trend. But judging from this stage, the traditional sales channels will still occupy a major position. One is by far the most leather production sales, establish brand image is still dominated by traditional channels, and second, e-commerce channels a large limitation itself, such as shoes, leather products can't experience online, in store, a product does get along well in the field can be verified. "The leather Association of Guangdong Province Jianxin Wang told reporters, he believed that traditional channels of the future and problems of e-commerce channel and who replaced who does not appear, may be balanced.

Leather road of enterprise e-commerce in the future the way, what's the trend of its development? In response, Shanghai release consulting senior marketing management company Liu Tuo believed that leather road of enterprise e-commerce in the future to the following direction.

First, the platform trend will become more and more obvious that category of complete large leather products shopping mall will continue to emerge. This type of trading platform will be with their own fully functional, gathering most excellent leather products brand, the brand factory authorized, 100% genuine protection in its free distribution, free exchange, can provide the perfect shopping experience for consumers.

Second, brand marketing will enter to the interaction with the consumer's experience marketing stage. This stage of brand marketing interactive reflected in two a aspects, a is products brand itself to and consumer of marketing interactive, reached line on-line Xia linkage and the across media linkage of effect, as Aucamp of "Kang Dragon brand and Hunan TV happy family of agency" and "purchased Olympics Kang shoes has opportunities was non-Cheng not rejection site tickets" of activities, is relies on Hunan TV, and Jiangsu TV super high of sentiment and concern of to upgrade brand image, turn led products of sales; second is transactions platform and consumer of interactive, as "happy at Amoy Gardens happy" network, used 3D mode imitation real shopping centre scene, consumer keeps the on can purchase and trial clothes, and shoes, commodity, this technology and fashion products of combination will with to consumer new of experience.

Third, whether brands or the trading platform, Word of mouth marketing would be an important aspect that needs attention in the future. At present the domestic many brand's main purpose is in brand marketing by large advertising to drive sales of consumers to their friends and relatives when the product is recommended, only advertising impressions, lack of bright spots and the basis of the product itself. Leather types of enterprises doing e-commerce, channel sales over the Internet cannot be limited to products that simple, and can also spread in brand promotion, corporate culture, values and promotion, creative design competition, launched activities and depth fields development