"The longer term, leather companies follow the path of e-commerce, will be a trend. But judging from this stage, the traditional sales channels will still occupy a major position. One is by far the most leather production sales, establish brand image is still dominated by traditional channels, and second, e-commerce channels a large limitation itself, such as shoes, leather products can't experience online, in store, a product does get along well in the field can be verified. "The leather Association of Guangdong Province Jianxin Wang told reporters, he believed that traditional channels of the future and problems of e-commerce channel and who replaced who does not appear, may be balanced.
Leather road of enterprise e-commerce in the future the way, what's the trend of its development? In response, Shanghai release consulting senior marketing management company Liu Tuo believed that leather road of enterprise e-commerce in the future to the following direction.
First, the platform trend will become more and more obvious that category of complete large leather products shopping mall will continue to emerge. This type of trading platform will be with their own fully functional, gathering most excellent leather products brand, the brand factory authorized, 100% genuine protection in its free distribution, free exchange, can provide the perfect shopping experience for consumers.
Second, brand marketing will enter to the interaction with the consumer's experience marketing stage. This stage of brand marketing interactive reflected in two a aspects, a is products brand itself to and consumer of marketing interactive, reached line on-line Xia linkage and the across media linkage of effect, as Aucamp of "Kang Dragon brand and Hunan TV happy family of agency" and "purchased Olympics Kang shoes has opportunities was non-Cheng not rejection site tickets" of activities, is relies on Hunan TV, and Jiangsu TV super high of sentiment and concern of to upgrade brand image, turn led products of sales; second is transactions platform and consumer of interactive, as "happy at Amoy Gardens happy" network, used 3D mode imitation real shopping centre scene, consumer keeps the on can purchase and trial clothes, and shoes, commodity, this technology and fashion products of combination will with to consumer new of experience.
Third, whether brands or the trading platform, Word of mouth marketing would be an important aspect that needs attention in the future. At present the domestic many brand's main purpose is in brand marketing by large advertising to drive sales of consumers to their friends and relatives when the product is recommended, only advertising impressions, lack of bright spots and the basis of the product itself. Leather types of enterprises doing e-commerce, channel sales over the Internet cannot be limited to products that simple, and can also spread in brand promotion, corporate culture, values and promotion, creative design competition, launched activities and depth fields development
Commentaires