candiceflores

Red signs, simple shelves today in Shanghai many mature blocks have "Shanghai shoe factory" of the shop, sells are "Niutou" and "flower" both to accompany the people of Shanghai Shanghai famous brand shoes for decades. However, the reporters found that stores sprouted but difficult to hide my old branding difficult to maintain the status quo.
How the old brand reputation?
Praise of the elderly in affordable, young people too corny
Ms Chan for the public, the "flower brand shoes" is a young part of the time, "with two or three months then frugally save wages, on to the Nanjing Road Department store to buy a double flower brand shoes, is a matter of luxury". "Trouble trouble rules, but the special pride. 80 in the field, Shanghai shoes absolutely is extra, wearing leather shoes reflect the value of Shanghai. "Back to relatives on the time of the year back to Shanghai to help relatives and colleagues in passing Shanghai producing shoes, go down to the countryside and become members of production team settled in the Northeast left after lookin excited.
Than once "maximalist", now the two well known brand of shoes "committed" street-side shops and supermarkets, guests to middle and old aged people, the majority of patrons, some of them are Chinese and shoe quality and affordable prices, some are "Niutou", "flower" the nostalgia inextricably. A more than 50 years of Gong aunt told the daily reporter, although daughters often buy foreign brand shoes for her, but she is deeply in love flower shoes, "with much emotion".
However, little people little impression on the two brands are occasionally came into the store or just stroll around in a circle and then walked out. Although the high cost of shoes, but old style in their view of some "old" and "rustic".
Visit shoe factory store
Commodity "rich", tying shoes shop clothing
No noise and glitz, both of these old shoes and did not select the "glorious army", but silence in some corners of the city, continue to serve its loyal customers with. Daily reporter found that says "shoe factory in Shanghai" number of stores, some claiming to be a retail shop, and some claimed to be the store.
The lingshi road, a "brand shoe store", hanging on the wall "Niutou" and "flower" logo. However, the daily reporter around in a circle and found, apart from the Niutou outside brand shoes and, the shop also sell other brands of shoes. In addition, the corner shop also placed the staff of "friend here shipment under consignment of clothes and shoes." This is the shoe factory in Shanghai's retail shop the shop? In this regard, two staff members claiming to be a shoe factory in Shanghai certificate personnel, "to sell other brands is to allow customers more choice."
Shoe factory in Shanghai, winding road in pingnan factory gate "retail store", only "Niutou" and "flower" shoes. Daily reporter found two with "retail store", new goods are completely different. Subsequently, the daily reporter came to tianyaoqiao road "shoe factory store in Shanghai", are equally hard to find two other new stores. This aunt shopkeeper Bertrand Russell explained that this was because "each store to the company's goods are not the same. ”
Interviews, daily reporters also found that some "shoe factory store in Shanghai" or no frame, laid hundreds of pairs of shoes a slipped out on the floor, store more like an indoor "roadside stall".
Manufacturer on how to manage stores?
All stores are not direct, plant survival
Whether imported brands, brand of joint ventures, or some of the emerging local brands, consumers rely on the display of common identity, a common, uniform service standards to identify stores, why Shanghai shoe factory store is so "multiple"?
"Really only sell shoes factory shoe store in Shanghai only 20 or 30", when daily reporter when calling the shoe factory in Shanghai, one staff member said, "all Shanghai shoes factory retail shops, stores are not direct management by the manufacturer, are relying on social resources for brand management, manufacturers only do supervision".
But when the daily reporter to onsite field interview, the staff immediately rejected. Because in his view, once-thriving shoe factory in Shanghai now operating state can only be used "to maintain" two words to describe, "reports there is nothing".
Old brand why the silence?
Several attempts failed, Shanghai-high not low shoes
Niutou, flowers, plane, Asia, the United States Shen, hiking card, dengyun Shanghai shoes such as brand, Po clogs brand products have is shibaiyidian, Hualian "pillared facade of the" pants ". But when Ferragamo, the elderly head, Daphne, Senda, and other grades when foreign goods become the mainstream market, Shanghai shoes how to fade out the consumer line of sight to it?
And Shanghai produced shoes for nearly 40 years who Mr Yuen told the daily reporter, Shanghai shoe one has are not without attempt to highlight. Niutou men shoes have higher-end route, with a choice of materials, process do high grade shoes leather, but have not been recognized by the market, ultimately ended in failure. "Because over the years, the Shanghai shoe is positioned facing the working-class mid-range products, trying to go premium routes later, recognised brand of old customers could not afford, do not accept, and afford a high grade shoes leather customer is not authorized. ”
At the same time, technology, auxiliary equipment limitations, such as producing shoes also Shanghai road to revitalizing folding JI. "A few years ago, Bao clogs shoes Italy Designer, want to be able to improve our product, but is unsuccessful. "Mr Yuen believes that footwear is a comprehensive industry, in addition to the design, leather, glue, equipment limitations are impeding quality improvement of any one ring.
Move up-market numerous obstacles, Shanghai-producing shoes in the mid-range market competition is gradually lost positions. Shanghai State-owned plant is the product quality safeguard, but flexible employment system of private enterprise in the field, low production cost for Shanghai manufacturers difficult horses and. Industry sources, also a pair of mid-range shoes, in Shanghai manufacturers just labor cost at around $ 50, but foreign enterprises all production costs only $ 50-remitting.
Thousands of paramilitary management staff, three shifts production, this is network reporter in Ganzhou city, Jiangxi province in the East a specialized brand of OEM in Europe shoe factory witnessed the scene. Where lines industrialized manufacture each pair of shoes after exporting and then importing them to the domestic market, priced at least thousand Yuan. And in European and American markets, such shoes is an ordinary general merchandise.
As the ancient city of industry, the European footwear industry has thousands of years, France, and Italy and other traditional shoe-making countries, labour-intensive manufacturing part of the move to developing countries, national production and keep only the hand-made luxury high inputs of brand marketing.
In contrast, if you do not have a clear development path, in the face of peer's fierce offensive, ready to streets and shops scattered light management Shanghai shoes or when harder and create brilliant.